Right now, social media has become an essential part of hospitality marketing, maybe even the most critical part.
It is evident that what you are looking for is getting more customers. In this post, we will show you how social media became crucial to the success every business wants.
First of all, you need to know how to do social media management, especially using hospitality marketing.
It is vital for you to understand that you should not settle for having the same customers because you think it is “enough” for your business. The truth is that even if you have steady customers, these people need new reasons to come back, and your place needs to be attractive to new clients.
But, how do you grow in social media? Here are some tips to help you:
1. Create an account on the most prominent platforms and make them attractive.
Yes, believe me or not, many restaurants are still offline.
Social media management is something that you need to control and understand. If you use Instagram or Facebook, you need to update your page as many times as you can, post pictures and make interactive posts for your followers. That is part of the hospitality marketing.
Here are a few things you can do:
Offer coupons for your followers.
Create contests for your customers to keep them active in your accounts.
Post pictures of your customers enjoying their visits.
2. Fun and engaging visual content. This is important. Change your content according to every season, and emphasize content during holidays like Christmas, Halloween, etc. Your content should portray this.
3. Ask people to post pictures of your business in their accounts. This is part of the influencer marketing. If your customers share their experiences through photographs and videos, other people will feel intrigued about going, and then you can make sure they stay as usual clients.
4. Try to get good reviews from famous people in social media. Sometimes, businesses make contracts with influencers and celebrities to give good reviews of their business. That is maybe the most significant part of the influencer marketing. People like to do what others do, specially if they are famous.
5. Hashtags on Instagram, this will be major. You need to learn your social media management. The use of hashtags will help your post to reach the eyes of people with common interests. Use trending and niche hashtags. Also, respond to every comment you can, this is the science of the hospitality marketing, people will feel close to you.
The truth is that there are many things to do in social media and this 2018 it is your turn to use it as an opportunity for the future success of your business. You have the power to make your social media management your best allied.