SERVICES
SEARCH
SEO
Search Engine Optimization (SEO) is crucial in the ever-changing hospitality industry, as businesses and trends continue to come and go. SEO allows your business to rank highly on search engines such as Google, directing organic traffic and customers to your website. Businesses that are displayed in the first few Google results are the most likely to receive traffic, and our SEO solutions optimize your website’s content while keeping the information concise and customer-friendly. The guidelines of SEO are continually shifting, but our team strive to optimize your site for the current demands.
PPC
Our Pay-Per-Click (PPC) services offer you a safe and economical advertising model for your business. PPC models mean that you only pay for advertising on websites when the advert is clicked by an interested customer; this ensures a measurable ROI and is a cost-effective method of advertising your business. Businesses in the hospitality industry can benefit greatly from PPC, as the high levels of competition can see businesses wasting their advertising funds on ineffective campaigns if they are not careful. We believe the PPC is the way forward for the hospitality industry.
LOCAL LISTINGS
Customers from both out-of-town and nearby will often browse local listings when looking for establishments to dine and enjoy themselves in. We ensure that your business is featured in all the relevant local listings, and will be sure to describe your business in the best light possible. When it comes to local listings, it’s important to stand out from the crowd; our team know how to make your business shine among the competition, and we can effectively expand your customer base.
CONTENT
INFOGRAPHICS
Infographics allow you to convey data and information that may be of use or interest to your customers. Our intuitive infographics are brilliant visual representations of your company’s value and services, with customers often grasping and understanding infographics more easily than just regular written data. Infographics allow you to boast about your business in a way that engages customers and clients, whether you wish to showcase how many meals were eaten in your restaurant last year, how many 5 star reviews you have received so far, or how many customers have returned to your business regularly. Paint yourself in the best light with an intuitive and attractive infographic.
NEWSLETTER
Well-crafted newsletters encourage your existing customer to repeat their business with you, and can often tempt them with exclusive offers and promotions. Our team can create effective newsletters that increase your overall subscribers, increase your open rate, increase your click-through rate, and increase your sales. We combine our business and writing skills to promote your business’s brand while tempting customers with attention-grabbing titles and subject lines. The hospitality industry is very competitive, and an attractive newsletter can make all the difference in securing a sale.
BLOG
We produce well-written blogs that are designed to promote your brand and further your business. Most often we will write blogs on subjects that are closely related to your business, using SEO tactics and general information to increase traffic to your website. For example, if your business is a café specializing in organic food, blogs such as “The health benefits of organic food” can provide information and promotion for your business in a subtle yet effective manner. Blogs are a well-demonstrated way to direct organic traffic to your website.
SOCIAL
INFLUENCER MARKETING
Influencer marketing allows your business to be recommended to your target market via a third-party influencer who has a sizeable audience of followers that respect and value their opinion or status. For the hospitality industry, this may include travel writers, food writers, or simply people who are popular with your target audience. Influencer marketing is an effective way to advertise your business to audiences on social sites such as Facebook and Instagram that otherwise would not be reached by conventional advertising and marketing. The authentic feel and organic outreach of influencer marketing has been shown to drive growth and brand awareness with numerous establishments.
SOCIAL MEDIA
Social media marketing is incredibly important for hospitality businesses, with many customers reviewing an establishment’s social media pages in order to make informed decisions about the business. Paid ads on social media allow us to target very specific sections of your audience, narrowing your audience based on data such as gender, age, region, and even their favourite cuisines or TV shows! Our social media strategies and grassroots campaigns have been shown to drive online customer engagement and growth, while we also use powerful analytics tools to assess the effectiveness of your social media channels.
PR
Public Relations is crucial in the hospitality industry, as unfavorable press can seriously harm an establishment’s reputation and customer base. Our experienced PR team harnesses their network of contacts and influencers, representing your business in the best way possible. Our PR services help you to receive positive media coverage in free and organic ways, rather than paying for everyday advertisements. We can ensure that your business’s services and ethos reach your target audience and demographic, spreading word-of-mouth and recommendations via grassroots campaigns.